The flowers shop in Omaha, Neb., has been a refuge for those who want to avoid the long lines and the crowds that frequently dot downtown Omaha, Neb.
The flower shop is the most popular and well-known of a small but growing network of flower shops that are part of the community and, in turn, part of a community that’s made a name for itself in the face of adversity.
The shop’s founder, Roseanna Johnson, says she’s not looking for sympathy, but instead, a way to honor her customers.
“You want to be known for what you do,” she said.
“And you want people to think that you’re doing the right thing.”
That means getting the flowers right and offering the most affordable prices to their customers.
Johnson said that despite her experience with the crowds and the traffic, she’s learned that being a small business is not always easy.
“It’s kind of scary because you feel like you’re in the middle of a riot,” she added.
“But that’s the way it’s always been.
It’s always, you know, we’re all just trying to make the most out of this moment and we’re doing what we can to make this work for everyone.”
The shop started as a small flower shop in 1989, but it grew into a full-service flower shop that opened in 2013.
The store has become a destination for Omaha’s diverse flower community.
“We’re here to serve our customers,” said shop owner and founder Roseanna Dabney.
“They’re here because we’re here.”
As the shop has grown, so has the popularity of its customers.
The number of customers has increased from about 30 to nearly 60 in just the past five years, she said, and she hopes to continue growing.
“I think we’re going to be able to continue to grow,” she explained.
“Our business is doing well.
We’re having great success.
I think our customers are really loving our product.”
Johnson said she’s trying to ensure that her customers are getting their flower flowers as close to their needs as possible.
“My goal is to have the most beautiful flowers possible,” she continued.
“When you’re going through a crisis, it’s important to take it all in, so when you see the roses, you’ll appreciate them.
We do all the work.”
The owner of the flower shop said that her main goal is not to make money but to help the community.
Johnson’s husband, John, has also opened a flower shop on the same block of downtown Omaha and sells his flowers on a first-come, first-served basis.
He said that he doesn’t think there’s a better place to buy flowers than at a flower store.
“At the end of the day, I think that’s a good thing,” he said.
John Johnson said he believes that when you are in a crisis like this, the best thing to do is take care of yourself first and then help those around you.
“Just like we do at the flower store, we try to do everything we can for the community, to help those that are in need and for those that can’t help themselves,” he added.
And Johnson said the shop’s success is directly tied to the community it serves.
“The people that come here to buy our flowers are the ones that really help out in the community,” she noted.
“So I think it’s a blessing in disguise.”
For Johnson, being a part of this community has also been a blessing.
“Being part of that community has been so important for me,” she admitted.
“As a community, we’ve grown and grown, and we’ve become so much more than that.”
A new store has opened nearby, and Johnson hopes to open her own shop and expand into the downtown area.
Johnson has been in the business since she was 15 years old, and now she’s in her mid-40s.
She said she wants to help her customers in their time of need.
“People have asked me if I would stay and open another flower shop,” she shared.
“That’s my intention.”
Johnson, who was born in Omaha and grew up in Omaha, said she loves the city and wants to give back to it by making a difference in her community.
Her shop is also in a unique spot for many of the same reasons she has in Omaha: it’s located in a neighborhood that is mostly made up of older people.
But Johnson said they’re all coming together as one community to offer the same kind of service to its residents that she has done in her life.
“If you want to give something back to your community, you’re part of an extended family,” she remarked.
“Especially if you’re a person that is disabled or elderly, you want your community to be supportive of you and your needs.
You want to help your neighbors and your community.”
Johnson plans to be open from 5 p